There’s a powerful alternative to cutting home prices that many sellers and agents overlook. It’s called a permanent mortgage buydown . Here’s how it works: Instead of reducing the home’s price by, say, $10,000 or $15,000, that same amount can be used to lower the buyer’s interest rate permanently. This means their mortgage payment stays lower for the entire life of the loan. At a time when affordability is top of mind, this strategy can make a home far more attractive to buy

If your listing has been sitting on the MLS without much action, you might be tempted to reduce the price. But what if the price isn’t...

Here’s a behind-the-scenes look at something most agents don’t  realize is available to them… Realtors are under constant pressure to not...