Stop Cutting Price. Start Cutting the Rate.

If your listing has been sitting on the MLS without much action, you might be tempted to reduce the price.

But what if the price isn’t the problem?

For most buyers, the real issue is the monthly payment.

Let’s look at the numbers. At a $500,000 list price with a 6.99% interest rate, buyers face a monthly payment of about $3,300. That number alone keeps many from moving forward.

Now, instead of lowering the list price, offer an interest rate incentive. At 4.99% for the first year, the payment drops to around $2,700 per month. That’s a savings of $600 every month, or over $7,000 in the first year.

This approach is lender-approved, affordable for sellers, and highly effective for attracting buyers who may have walked away otherwise.

The takeaway: it’s not always about cutting the price. Sometimes, the smarter move is to cut the rate.

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